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Mercedes-Benz’s Journey to End-to-End Value Creation
Mercedes-Benz is one of the world’s most iconic automotive brands, with nearly 140 years of engineering heritage and a global reputation for innovation, quality, and premium mobility.
As the automotive industry shifts toward software-defined vehicles and AI-powered mobility, Mercedes-Benz is rethinking not only its technology, but also how value is created across the organization - from individual domains and suppliers to end-to-end customer value streams.