foryouandyourcutomers - A Flourishing Garden: Where People Grow, Innovate, and Thrive (Ecosystem Case Study)
foryouandyourcustomer, European, https://foryouandyourcustomers.com/
By Mirko Kleiner interviewing Jonathan Moeller, founder of foryouandyourcustomers
Guest Blog | August 2025
Congratulations to foryouandyourcustomers from Switzerland for their nomination at the 2025 Haier ZeroDX Awards! foryouandyourcustomers was recognized for their leading value-driven, decentralized organization that fosters individual and collective development.
As part of our collaboration with the Haier Model Institute (HMI), we proudly supported the 2025 Haier ZeroDistance Excellence Awards by nominating outstanding organizations, individuals, and case studies from around the world. We want to extend our deepest recognition to all participants, who are true pioneers in embracing new management models and fostering ZeroDistance with their customers, suppliers, and communities. Your innovative spirit is shaping the future of business!
I’m incredibly proud of Jonathan and foryourandyourcustomers, one of our partners and nominees by the LAP Alliance, has truly earned this recognition through their progressive work!
Discover more about foryourandyourcustomers and their Ecosystem Success Story through an insightful interview with their founder Jonathan.
If you’re new to Ecosystems and the New Economical Engine read the linked blog post first.
Introduction
foryouandyourcustomers is a leading European consultancy specializing in digital and organizational change, emphasizing a value-driven, decentralized approach. Founded by Jonathan Moeller Stephan, Mueller and Robert Josef Stadler, foryouandyourcustomers operates on the belief that organisations should serve the personal development of their employees, fostering a space for individuals and collective to grow, innovate and thrive. With 15 locations across six countries, foryouandyourcustomers employs more than 200 professionals who work autonomously within independent "cells" while aligning with the company's core values.
Image Source: foryouandyourcustomers - The layers of the Exploded View
Their innovative "Exploded View" model helps organizations navigate digital and organizational challenges by offering a comprehensive framework to visualize and address complexities across key areas such as customer experience, technology, and data. This unique approach positions foryouandyourcustomers as a forward-thinking leader in the consultancy space.
What’s interesting about listening to Jonathan Moeller, co-founder and President of foryouandyourcustomers, is that he never introduces the company this way. For him, it’s all about the founding philosophy—far beyond the current services or being a digital agency.
Founding Philosophy
The idea behind foryouandyourcustomers was born from the desire to create an organization that would serve the personal and professional development of its people. Jonathan Moeller and Stephan Müller built a company that prioritized the growth of individuals and collectives, recognizing that fostering talent and autonomy would lead to the creation of a truly innovative and resilient organization. This approach was based on the premise that people should not only work for the company but also grow with it, making it a space where everyone can find or develop their own path.
Image Source: foryouandyourcustomers - Book in English and German on their philosophy
Core Values and Organizational Structure
At the heart of foryouandyourcustomers’s operations are values that emphasize simplicity, relationships, quality and philosophy. These values are designed to guide decision-making processes, foster relationships, and align the entire organization. foryouandyourcustomers distinguishes itself by implementing a flat, decentralized structure that encourages autonomy while maintaining a strong focus on transparency and collective success, which they call the “integral corporate philosophy” This approach ensures that each cell operates independently, but with a shared responsibility for the success of the entire organization. The unanticipated result is high flexibility, surprising efficiency and close proximity to the customer. More can be read in the short summary on the website of foryouandyourcustomers (https://foryouandyourcustomers.com/organisation/aperspective/).
Innovative Business Model
foryouandyourcustomers’s business model is designed to encourage personal development which leads to technical and organisational innovation. The organization operates through independent cells, each of which is responsible for its own success. This decentralized model allows teams to act as small entrepreneurial units, promoting agility, rapid decision-making, and the ability to adapt to new market opportunities. The cells serve each other to co-create value for the customer and build temporary alliances. In addition, foryouandyourcustomers uses a participatory model in which 50% of the distributed profit goes to the employees. As the majority of company shares are held by employees and every employee can participate, the other 50% also goes primarily to those who make success possible - the employees. On the one hand whenever the cell reaches a certain size or new business opportunities, a development into a new region, etc. a cell could self-split. On the other hand each cell is limited to a maximum size of 25 full-time employees, ensuring intense relationships, effective situational leadership, and sustainable self-organisation. This ensures that the foryouandyourcustomers DNA is replicated.
Unless the business model was never limited to digital services only it attracted mainly people from that field so that new business cases have been mainly in that domain so far. It turned out that the brand and its related culture needed a new impulse.
Expanding Development Spaces Through New Brands
As part of foryouandyourcustomers’s evolution, kustik, one of the new brands, aims to further expand the developments that employees and teams experience within the existing structure. kustik embodies the same core values of simplicity, relationships, quality and philosophy but opens the next level of the current brand.
In contrast to the original consulting business, kustik specializes in creating excellent acoustic environments, enhancing spaces both functionally and aesthetically with seamless acoustic spray plaster, fostering better conversations and improving overall well-being.
kustik benefited from the business ecosystem of foryouandyourcustomers and e.g. its digital and organizational services so that it was set up super fast.
Digital Change and No-Code / AI Platform
foryouandyourcustomers serves kustik with a no-code / AI environment, empowering new brands to build and launch digital solutions without the need for extensive technical expertise. This allows new enterprises to move quickly and respond to changing market demands, enabling it to act faster than the market. This could even evolve into a new business for foryouandyourcustomers, one that has emerged unexpectedly and wasn’t anticipated beforehand.
Challenges and Growth
As foryouandyourcustomers and its new brands, like kustik, continue to grow, they face the challenges of scaling their DNA along with their decentralized model. Maintaining a flexible, human-centered organization requires constant innovation and adaptation. Jonathan described living up the integral philosophy this way: "There’s a need for seasoned personalities to make this work." Despite these challenges, foryouandyourcustomers has successfully navigated them by staying true to its core values and philosophy, maintaining transparency, and encouraging a culture of continuous learning and growth.
Key Insights for Other Organizations
Value-Driven Culture: Guiding values that are truly lived. A focus on individual and collective development, based on a shared integral corporate philosophy, fosters a vibrant organizational culture that drives innovation.
Decentralization and Flexibility: By creating independent cells, foryouandyourcustomers fosters a dynamic and adaptable workforce that can quickly respond to changes. This flexibility is crucial in today’s fast-paced business environment.
Value Creation shared between Customers and Employees: The value generated stays within the organisation - it directly benefits customers through close, trust-based relationships, and employees through shared, cross-cell successes and equitable profit distribution. This means that all employees collectively receive the same total amount as the shareholders if dividends are paid out. This approach strengthens a healthy sense of belonging, intrinsic motivation, and long-term commitment.
Adopting Technology for Agility: The company’s embrace of no-code platforms and automation tools has enabled it to scale rapidly without sacrificing the autonomy and creativity of its teams.
Creating Space for New Developments: kustik's developments encourages employees to discover and explore even more spaces through new brands, pushing the boundaries of learning and teaching, and to become an even more seasoned personality.
Conclusion
foryouandyourcustomers represents a leading value-driven, decentralized organization that fosters individual and collective development. By challenging traditional hierarchical structures and embracing flexibility, transparency, and shared success, foryouandyourcustomers has positioned itself as a leader beyond digital transformation. The introduction of independent brands such as kustik offers an exciting new chapter in foryouandyourcustomers’s evolution, allowing for even greater space within the same value-based structure. Its unique approach offers valuable lessons for organizations seeking to adapt to the rapidly changing business landscape while maintaining a strong focus on people, customers and values.
Get in touch & learn more
To get in touch or to learn more or reach out to us to get a direct contact with Jonathan.
Website: https://foryouandyourcustomers.com/
White Paper on Exploded view: https://foryouandyourcustomers.com/insights/whitepaper/exploded-view/
Order book: https://www.amazon.de/-/en/Paid-Work-Meaning-Life-foryouandyourcustomers/dp/3982124700
Recommended Read
We do recommend to check out the Lean Ecosystem Canvas that has enabled this collaborative setup of the Adaptive Partner Ecosystem.
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